Robin Fisher Roffer

The premiere brand strategist for the digital age, Robin Fisher Roffer has provided the rocket fuel that has ignited the launch pad of dozens of television networks and Web sites all over the world. Presiding over a creative think tank and online advertising agency, she develops brand building marketing plans and promotional campaigns for top media and technology companies like Sony, AOL, Viacom and Twentieth Century Fox. A generous and charismatic leader, Roffer’s dynamic spark has unearthed the soul of some of the world’s most beloved brands and in turn defined a who’s who of successful ventures.

Through her flagship company Big Fish Marketing, Roffer has created strategic marketing tactics for a prestigious client list that includes ABC, A&E, Bloomberg, Bravo, CNN, Comedy Central, Discovery Channel, Disney and ESPN Media Networks, Fox Cable Networks, NBC, The CW, The History Channel, Lifetime and MTV Networks   

Her expertise has contributed to the visionary launches of domestic cable networks such as Hallmark Channel, TNT, TLC, FX, Game Show Network and Animal Planet, as well global brands like action/adventure channel AXN, Sony Entertainment Television in India and Latin America, and Japanese channels SheTV for women, SF (Science Fiction) and ANIMAX, an all-animation channel. 

Drawing on her experience in creating some of the world’s leading entertainment brands, Roffer penned “MAKE A NAME FOR YOURSELF: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success.” The critically acclaimed book guides readers to build a concrete plan to find professional success by applying tested branding principals to personal image, enabling them to hone their natural talents and passions and market themselves as their own best asset.  

Roffer’s humanitarian nature has led her to leverage entertainment for a greater good.  She has received accolades for developing community outreach programs like Lifetime’s “Women Rock” a concert event designed to raise awareness for breast cancer issues; CNN’s “Your Choice Your Voice” high school-based election promotion; FSN’s “Reading All-Stars” literacy campaign; “The History Channel’s “Save Our History” which raised money and awareness for the World War II Memorial; and Comedy Central’s “Comedy RX,” a hospital-based program promoting the healing powers of laughter.  

In 1996, when branding was just beginning to take hold on the Internet, Roffer worked with the legendary Brandon Tartikoff to create three Web sites for America Online: Entertainment Asylum.com, Passion.com and Electra.com. Consulting with IBM, Roffer also pioneered online marketing solutions for top sites NHL.com and PGA.com.   Roffer’s involvement on the Internet became so extensive that in early 2000, she focused her attention on Web site branding. Since then, she has crafted brand strategies and marketing plans for sites such as FoxKids.com, in addition to developing Web sites for cable programmers such as Bloomberg Television, Turner Networks, Fox Family Channel, National Geographic Channel, Oxygen, Fox Cable Networks, Hallmark Channel and Univision Networks.   

Building on her Web site development skills, Roffer works closely with her partner and husband Steven to create tune-in driving campaigns online. Together, they craft MySpace pages, rich media advertising, interactive games, strategic media plans, email strategies and buzz worthy viral tactics. 

Roffer's branding education went into high gear in 1988 when she became TNT’s Manager of Creative Services. There she crafted advertising campaigns designed to create awareness for TNT's original movies. Later she directed affiliate-aimed advertising and promotion for CNN, Headline News, TNT and TBS.

Roffer left Turner in 1992 to start her first company, Big Fish Marketing, Inc. With her former employer among her first clients, she struck out on her own with industry insider experience and an entertainment point-of-view.  Today her client roster includes over 25 entertainment companies as well as top corporate brands such as Southern California Edison and CB Richard Ellis Investors.

  In addition to her leading role at Big Fish, Roffer sits on the board at the Aquarium of the Pacific where she works to save our oceans and the animals that live there.  She makes her home in Los Angeles, California, where she lives and works with her husband Steven and the apple of their eye, daughter Roxanne.