Chuck Martin

 

 

• Top Business Strategist
• New York Times Business Best-Selling Author
• CEO, NFI Research

Chuck Martin is a New York Times business best-selling author, researcher, speaker, and business strategist.  

Martin offers invaluable context and pragmatic solutions to the problems leaders at all levels face today, helping them refocus on what matters most: overall vision, customers, strategy, and execution. He is the author of six business books, including most recently, Tough Management and the business fable Coffee at Luna’s

His new book, SMARTS: Are we Hardwired fir Success (Jan. 2007), is a groundbreaking work that takes a closer look at the science behind success and sheds light on our basic human capabilities. Supported by rigorous, primary neuro-psychology research with two leading psychologists and studies conducted by Martin’s NFI Research, which regularly surveys the moods and intentions of more than 2,000 senior managers at companies worldwide, SMARTS provides a blueprint for CEOs, managers and administrators who want to succeed by creating teams of people who will execute tasks more efficiently and successfully because each person will be positioned to leverage his/her strengths. This book will be the ultimate map for building a team and leading that team to the top.

As the Chairman and CEO of NFI Research, Martin is at the nexus of a global idea exchange and the leader of a research engine that regularly surveys more than 2,000 senior executives and managers from 1,400 companies in more than 50 countries, including half the Fortune 100. This gives him an incredible amount of useful information and a true, up-to-the-minute view of today’s workplace. The broad base of his network, the robust and virtually instantaneous nature of his process, and his experience analyzing results give him unusual insight into business and workplace trends.

A former vice president of IBM responsible for a global division, Martin has helped identify successful corporate business strategies for some of the leading companies in the world. Prior to joining IBM, he was the founding publisher and Chief Operating Officer of Interactive Age, the magazine credited with helping to define the interactive marketplace and the first publication to launch simultaneously in print and on the World Wide Web.  

Martin’s book, Managing for the Short Term, investigates how companies large and small are managing in today’s volatile world of disruptive technologies, sudden downturns and upturns in the economy, and tumultuous world events. He reassembles the profound disconnect he sees between many organizations’ long-term strategic vision and the short-term actions needed to realize that vision. He is also the author of Net Future, The Digital Estate, and (co-author) Max-e-Marketing, and he wrote a business fable entitled, Coffee at Luna’s, about an overworked manager who can’t seem to get off the treadmill of work until he learns three valuable lessons that totally improve his situation and those around him as well.

 He writes a nationally syndicated weekly newspaper column on management and business issues and regularly appears on television business shows.